34 | Michael Jacobson | How to Scale a Business Without Losing Its Heart
How do you turn around a struggling business and transform it into an industry leader? In this episode of Fingerprints on Success, host Bill Barrett sits down with Michael Jacobson, CEO of French Florist, to discuss his journey from taking over a traditional mom-and-pop flower shop to scaling it into a thriving e-commerce and franchise brand.
Michael shares how he took a business that was struggling to stay afloat and turned it into the largest floral company in Los Angeles. From cutting inefficiencies and optimizing operations to leveraging digital marketing and innovative franchise models, he dives deep into the critical decisions that fueled French Florist’s explosive growth.
If you're interested in entrepreneurship through acquisition, scaling a business while maintaining quality, and modernizing a traditional industry, this episode is packed with insights on leadership, strategy, and innovation.
In This Episode You'll Learn:
- Why buying a business means inheriting both its assets and liabilities
- How strong internal systems lead to exceptional customer experiences
- When and why digital strategies like SEO can be game changers
- The impact of hiring the right people and building a strong team culture
- Why franchising became the best path for scaling French Florist
- How prioritizing customer experience differentiates a brand in a crowded market
- The deeper meaning behind flowers—how they convey love and human connection
- Why challenging the status quo is key to long-term success
- And much more…
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