29 | R.T. Custer | Vintage Visions: Scaling New Heights in a Handmade World
In today's episode of the Fingerprints on Success podcast, Bill is joined by R.T Custer, founder of the Vortic Watch Company.
During this inspiring conversation, R.T. shares his path from humble beginnings to spearheading a venture that blends history, craftsmanship, and the pursuit of the American Dream. Along the way, he reflects on the significance of preserving tradition while embracing innovation, offering a glimpse into the values and mindset that fuel his success.
You'll hear about the challenges and triumphs that define a business’s evolution, including a high-stakes legal battle that tested the founder's resolve and principles. The discussion highlights the importance of standing firm in the face of adversity, guided by a deep belief in one's mission and an unwavering commitment to ethics and creativity.
The conversation also touches on the joy of collaboration and the energy that comes from surrounding oneself with like-minded individuals. The excitement of building something bigger than oneself shines through, as does the dedication to leaving a lasting legacy.
With an emphasis on fun, purpose, and the power of proximity, this episode serves as a testament to the transformative potential of entrepreneurship and a reminder that every challenge is an opportunity to innovate and inspire.
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Enjoy!
In This Episode You'll Learn:
- The lack of American-made products, particularly watches, and the decision to explore the possibility of making watches in the USA.
- The initial launch of Vortic on Kickstarter in November 2014, where they raised $41,000, far exceeding their $10,000 goal.
- The marketing strategies for both Vortic and the Colorado Watch Company, focusing on the unique process of converting pocket watches.
- The legal battle with the Swatch Group, which accused Vortic of trademark infringement and counterfeiting for using antique Hamilton pocket watches.
- And much more...
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