Published on:

2nd Jul 2024

19 | Joe Giovannoli | The Secrets to Thriving in Law Firm Marketing

Ever wondered what it takes to transform a startup into a thriving business? Join me as I sit down with Joe Giovannoli, founder of 9Sail, a marketing powerhouse for law firms and healthcare companies. Joe’s story is one of passion, perseverance, and pivoting in the face of challenges.

In this episode, Joe shares his journey from launching a social media marketing agency in college to building a specialized firm that excels in SEO and online lead generation. We'll dive into the key decisions that fueled Nine Sale's growth and the lessons Joe learned along the way.

How did Joe navigate the early struggles of entrepreneurship? What advice from his father became a cornerstone of his business philosophy? And why did he decide to focus exclusively on the legal and healthcare markets?

Tune in to discover the strategies that set 9Sail apart, the importance of hiring the right team, and how Joe’s innovative approach to SEO can help any business succeed. Enjoy!

What You Will Learn In This Episode:

  • The importance of niche specialization for business growth
  • How to navigate early-stage entrepreneurial challenges
  • The role of mentorship and family influence in business decisions
  • Effective strategies for SEO and online marketing
  • The significance of building a strong team culture
  • Insights into adapting business strategies during market changes
  • The value of focused and data-driven marketing efforts
  • Tips for maintaining client relationships and ensuring ROI
  • And much more…


Joe’s LinkedIn


Built to Sell: Creating a Business That Can Thrive Without You 

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About the Podcast

Fingerprints On Success
Welcome to “Fingerprints on Success,” the podcast that highlights the distinctive imprints left by influential business leaders, mentors, and thriving entrepreneurs.

Your host is none other than Bill Barrett, an award-winning corporate and business law attorney, and the CEO of Mandelbaum Barrett PC. Join us every week as we explore the captivating stories and insights of a diverse array of serial entrepreneurs, seasoned professionals, inspiring leaders, and accomplished coaches.

Together, we'll uncover the hidden secrets and strategies that have propelled our guests to success in both their professional and personal lives.

At Mandelbaum Barrett PC, Bill and his team have been providing comprehensive legal services to businesses and individuals across the country. Now, they are excited to bring that same level of knowledge and experience to these podcast discussions.

Get ready to be inspired, informed, and motivated. It's time to dive into the stories that have shaped success. Without further ado, let's get to the show!"
Learn more: https://www.mblawfirm.com/

About your host

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William Barrett

Chief Executive Officer and Corporate Law attorney William S. Barrett provides strategic advice to companies and organizations of all sizes from formation to dissolution and every stage in between. He has over 20 years of experience representing a wide range of businesses with a unique focus in mergers and acquisitions. He is known for the personal attention that he gives his clients and the energy he brings to every deal. Bill has a reputation as a deal maker who knows how to be creative and get things done.

Bill often serves the role as outside general corporate counsel to his clients and advises them on issues concerning contracts, employment law compliance, developing policies, executive compensation programs and agreements, as well as business succession and related tax planning. His representative clients include commercial organizations and entrepreneurs in the areas of manufacturing, industry, service, banking, finance, insurance, construction, real estate development, as well as healthcare professionals of varying disciplines and organizations. Throughout his career, Bill has successfully managed the purchase or sale of hundreds of businesses, professional practices and facilities.

In the healthcare space, Bill is well recognized as a transactional lawyer in dental and medical practice transitions, practice sales and purchases, associate buy-ins, start-ups, and the structuring of dental services organizations (DSOs) and management services organizations (MSOs).

He is the author of “Pain-Free Dental Deals: An Entrepreneurial Dentist’s Guide to Buying, Selling and Merging Practices” and “The DSO Decision: Winning Answers from Every Angle.” He has written many articles addressing the legal and business needs of licensed professionals and facilities. He regularly speaks on a wide variety of topics to professional tradeshows, associations, study groups, societies, as well as students and residents at dental schools across the country.